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6 types of transcription services to leverage right now

audio transcriptionWhy do you need transcription for your business?

While medical and legal transcription remains the most sought after niches, transcription services play a significant role in the success of pretty much any industry – from retail to automotive to scientific research in government agencies and private enterprises. Transcription for businesses helps corporations cut down costs and streamline their operations by enabling accurate maintenance of records, helping match client expectations, boosting marketing endeavors, and improving employee training programs.

Considering the growing needs of transcription for businesses, the speech recognition industry is bucking up and is forecasted to experience explosive growth: from USD 5.15 Billion in 2016 to USD 18.30 Billion by 2023.

Now, while the speech recognition and transcription industries are similar, they’re not the same. Speech recognition is primarily AI-powered and is considered a “good start” in the intricate transcription process, which still remains heavily reliant on human intervention for overall quality.

So while a dictation software can give you a head start, you’d still want the bulk of your transcription work handled by humans, preferably a reliable transcription partner.

6 transcription services to leverage in your business

 

1. Business meeting transcription

A lot of strategic decisions are taken in business meetings and mostly at a pace that supersedes your furious note-taking. Besides, if you’re busy taking notes, when will you participate? And then there’s the MoM you need to send at the end of it…

You know what will take the pressure off? A dedicated schedule for transcribing your business meetings.

Transcribing business meetings has several advantages:

  • Ensures holistic participation of employees because everybody can bring their ideas to the table instead of hanging back and taking notes.
  • Can help you maintain accurate records of decisions even after you walk out of the meeting room with no paper notes/
  • Can be shared with all relevant stakeholders even if they weren’t able to participate in person, thereby keeping them up to date about the details of the meeting.

With a reliable transcription partner, you can get accurate transcripts of all business meetings from Q&A sessions, annual strategy meets, to Skype meetings with remote employees.

2. Transcribing conferences, seminars, and summits

As a growing company, you must know how important businesses conferences, seminars, and summits are for customer engagement and to establish your enterprise as an industry leader.

The data generated in these conferences and summits is immense: They alert you to customer pain points, which you can explore to improve or create new products or services. Moreover, sessions conducted by your keynote speakers offer a wealth of information to position yourself better in the market.

We’re sure you would agree that getting a high-quality transcript of a seminar hosted by you can be immensely valuable not only for record keeping but also steering your company in new directions.

3. Transcripts of employment interviews

Did you know unconscious bias during interviews can cause long-term hiring problems in your company?

Wondering what’s unconscious bias? Unconscious biases are preconceived notions that you tend to assign to an interviewee unknowingly that ultimately sway your decision.

Overall, job interviews can go either way: you may overlook a deserving candidate because of unprecedented bias in an in-person interview or hire a qualified candidate objectively based on a transcript that contains their responses to structured interview questions.

After all, in-person interviews can only predict 14% variability in performance.

4. Transcribing marketing materials such as promo videos and podcasts

If you’re running a business in 2018 with visions of spectacular growth, your marketing efforts must be visible in the digital world.

Video content is proven to increase customer engagement and boost conversions while podcasts are great for behind-the-scenes updates and sharing industry news.

But what about a part of your demographic who report hearing loss (that’s about 15% of adults in the US) or are situationally challenged in a noise-sensitive environment (for example in a library or public transport)?

Adding transcripts for your podcasts and promo videos can benefit you in more ways than one. While Google’s bots can’t watch the videos or listen to podcasts, they can crawl the respective transcripts for relevant keywords and suggest them to your target audience.

It’s quite simple really: integrate transcripts into your marketing process, boost your SEO, reach new markets, and grow sales!

5. Transcribing client calls

Unless you have a local client base whom you regularly met over coffee and bagels (these meetings need to be transcribed as well), calls with clients are often plagued by fuzzy voice feedback or bad reception.

This means you could be important details that can cause serious problems with deliverables. Transcribing a client call can help you organize client instructions and preferences better and complete a project without missing crucial details. Lastly, a transcript of a client call can be filed away for record keeping in case any business discrepancy crops up.

6. Transcripts of employee training materials

Let’s face it, employee training at any organization must be ongoing and you’re probably heavily leaning on video materials for training. After all, video material keeps a learner focused and are more interactive.

However, it’s often difficult to catch technical terms on the fly or watch videos in noise-sensitive environments.

This is where transcripts and captions come in as valuable learning aids. Apart from the interactive video, your employees can use transcripts as an aid when studying for relevant skill tests.

Final Thoughts

So, why do you need transcription for your business? To stay ahead of the competition, make better strategic decisions, share perfect deliverables, and grow your sales – pretty much everything your business is all about!

Overall, professional transcription for businesses meets the diverse needs of both growing and profitable businesses while keeping in-house costs lower and operations leaner.

Which transcription service do you plan to leverage to grow your business?


Why it’s becoming increasingly important to transcribe job interviews

audio transcriptionLawyers, academics, market researchers all rely on interview transcription to organize their data.

But what about hiring managers? Interviewing a candidate in person has long been considered the best method to get them on board. After all, you get a glimpse of their personality and body language which is considered a valuable and significant reflection of their work ethic.

Or is it?

A research conducted by Schmidt and Hunter suggests that in-person interviews can only predict 14% variability in performance – a surprisingly worrying statistic if you ask us.

As a corporate professional, you may have to be on the interview panel at some point to make a hiring decision. Besides, it’s human nature to choose the best possible candidates under the influence of unconscious bias.

But what exactly is unconscious bias?

Would you hire a candidate solely based on the fact that they’re from the same grad school as you? How about hiring someone if they speak the same dialect as you?

You can try to maintain objectivity during employment interviews, but you may end up unintentionally using this kind of information to make up your mind about a candidate. Essentially, unconscious biases are simply preconceived notions that you may assign to an interviewee unknowingly that ultimately sway your decision.

Some common types of unconscious interview biases are stereotyping bias (assigning an opinion based on gender, race, age, or ethnicity), the “similar to me” effect (leaning toward a candidate because they hold similar views or have a similar background as you), and the halo and horn effect s(overshadowing everything a candidate says and concentrating on one positive comment [halo effect] or dismissing everything a candidate says and concentrating on an allegedly negative comment [horn effect]).

Interview bias can cost you heavily – in fact, bias busting is an $8 million business! Instead, it may be worth checking out a candidate’s responses to interview questions in a transcript form to eliminate bias and hire better.

Transcribe your interviews for a diverse workforce

In a traditional interview setting, an interviewer may let their unconscious bias sway their decision based on race, gender, or ethnicity. However, relying on a transcribed employment interview in the first place can make the hiring process fair and just. This is because the interviewer can get a detailed idea about the candidate’s potential and outlook and make an objective decision in the end.

A diverse workforce definitely improves the scope of your business. Diversity gives you a chance to harness the different skill sets, experiences, and language scope of your employees to grow your business. Workforce diversity also means you can break into newer markets by tapping into the persistent problem areas of a demographic and tailor your products or services to be more inclusive.

Transcribed employment interviews improve the candidate experience

According to this study, biased hiring was based on a candidates tone or cadence even though their qualifications were identical. The looming prospect of bias often prevents candidates from giving their best in an interview, especially since it’s common knowledge that the hiring decision is made within 5-10 minutes of meeting a candidate, that is, even before an interviewer has the chance to go through their full set of questions. So, referring to a transcript of a voice or video interview will help you make a better hiring decision solely based on a candidates qualifications and responses to interview questions.

If you’re worried about losing the nuance or context of a person’s response, you can hire a professional transcription company and opt for verbatim transcripts of employment interviews that include pauses, hesitations, and even indications of gestures (for video interviews).

You benefit from transcripts of structured employment interviews

Hiring managers tend to alter interview questions within a few minutes of meeting a candidate. This is again influenced by the unconscious bias coming into play. For example, if hiring managers favor a candidate positively based on the first impression bias, they’ll structure the interview so that the candidate soars through it. Alternately, a negative first impression bias can trigger interview questions that may impede a prospective candidate from giving their best.

So, to eliminate biased hiring at your workplace, opt for a structured job interview transcript. That is, evaluate transcripts of candidates based on their responses to the same set of questions. This will give you a much fairer idea of how they would perform in their role.

Hiring based on job interview transcripts will save you time

Imagine this – you set aside a specific portion of your day to interview some candidates. What’s your guarantee that the in person, phone, or video interview wouldn’t spill over and cause unwanted delays in your other business as usual tasks for the day?

When you use job interview transcripts for hiring, you move through the entire decision process in a fair and streamlined manner. You give marks based on their responses to a structured set of questions and the best candidate automatically wins. Besides, there’s no conversation clean up or unnecessary banter that will potentially spill over and affect the rest of your tasks.

Final Thoughts

A candidate who seemed to show high potential as a result of your bias may turn out to have poor productivity, which means you’ll have to scramble to fill this position again – not to mention the time and training required to bring the replacement hire up to speed on their tasks.

So why not hire efficient, deserving candidates by objectively basing your hiring decisions on job interview transcripts?

Partner up with a professional transcription company

Wary about unnecessary delays in the hiring process because of transcripts? A long-term partnership with a professional transcription company can fast-track this process – at iScribed we would be happy to prioritize the outputs based on your timeline.

For example, you can either send the audio or video responses of your candidates in bulk or as and when received so that the transcription process is simultaneous to the response receipt window.

Reach out to us about your interview transcripts today!


AI vs. Human: Why manual transcription is here to stay

audio transcriptionIt’s 2018.

Alexa has mastered dad jokes and the all-new Barbie has decided to take on the role of a child’s chief confidant quite seriously.

Speech recognition technology is no doubt evolving at a dizzying pace and the AI vs. human battle is raging pretty hard. So is it time for professional transcribers to hang up their hat?

Apparently not.

This WIRED article reckons automated transcription is at least twice as inaccurate as those produced by humans – that is, the inaccuracy rate of automated transcription is in double digits:

“If you put all the systems together—IBM and Google and Microsoft and all the best combined—amazingly the error rate will be around 8 percent.”…..” This is not as good as humans,” says Xuedong Huang, a senior scientist and speech recognition specialist at Microsoft.

So what makes manual transcription better and the preferred choice for doctors, lawyers, and organizational leaders? Let’s find out.

Accuracy rate

Faster – yes. Cheaper, maybe. But better? We doubt it. Speech recognition technology is a double-edged sword when it comes to long-form transcription. What makes manual transcription better is the level of accuracy in the transcripts produced – most experienced and professional transcribers effortlessly deliver 99% accurate transcripts, no questions asked.

Automated transcription, on the other hand, is at least twice as inaccurate as an inexperienced transcriber, with accuracy levels in their mid-’80s. Essentially, when you rely on automated transcription 100%, anticipate further human intervention to finalize the project to share a quality deliverable with your client.

So in the transcription AI vs. human battle, humans definitely win this one by a large margin.

True to the clip: Word omission issues

Automated transcription software can produce transcripts with a 12% error margin when you feed in a clean audio script.

Guess what happens when an audio clip is less than perfect – omissions galore. Automated transcription fails to remain true to your voice or video clip and ruthlessly skips words, phrases, and sentences to produce a transcript that is heavily compromised on the following significant factors: clarity and quality.

A high-quality audio/video clip is hard to produce unless you’re recording in an exceptionally stable environment. Even professional transcribers need a moment to fish things out from the background noise or overlapping speech in a clip, often relying on context and subject matter expertise to accurately transcribe audio.

Oh, and let’s talk about accents and dialects.

It’s no secret that voice assistants like Alexa, Siri, and Google Assistant falter when it comes to ESL accents and derivative dialects, no matter how fluently the speaker is in English. So how do you think the transcript quality will be if you’re a lawyer transcribing the interview of your ESL witness?

Subject matter expertise

Ever had a find and replace nightmare on a word processing software? Maddening right? If only machines could place things better in context…

Highly specialized transcription jobs like legal or medical call for proficiency and experience in the respective fields. No matter how much you fine-tune machine learning, the contextual nuances of a particular subject in a clip can only be understood and improved by human transcribers who know their stuff. Unless you’re happy to deal with gross subject matter gaps in your transcripts produced by speech recognition software, you’ve already joined us to root for manual transcription at this point.

Editing and proofreading

According to a study, automated transcription “lacks certain critical capabilities” and is only good for “providing first-pass transcripts, with silences, for further manual editing.” This means that when you’re opting for automated transcription; your end-to-end transcription requirements are not met.

Essentially, after you receive your (quality-compromised) transcript produced by a speech recognition software, you either have to spend valuable time and energy to edit and proofread your transcript or reach out to yet another vendor to polish the transcript.

What makes manual transcription better, in this case, is that reliable transcription providers ensure that your transcript is not only true to the clip but also meticulously edited and proofread to avoid additional investment at your end.

Pricing

Some automated transcription software claims to transcribe or clip for a fraction of the cost of traditional transcription methods. However, cheaper isn’t always better – especially since transcription software would be doing the fraction of the work of a professional transcriber. Reliable transcription providers will be happy to share a custom quote for your specific requirements and you’ll not have to worry about additional investments.

 The Wrap

Automated transcription is always praised with a catch – that is, it can be an affordable option only with the right type of audio or that it’s a good starting point to speed up the manual transcription process. But is it reliable enough to fly solo? The numbers don’t lie.

Sure, choosing a reliable transcription provider can take a while – you need to research extensively, ask the right questions, or maybe even opt for a trial before you zero in and partner up. However, once you’ve found the right fit, you don’t need to navigate the ifs and buts of overall accuracy that’s unceremoniously attached to automated transcription. This is the ultimate win in the AI vs. human battle with respect to long-form transcription.

Have questions about your transcription project? Talk to the awesome humans at iScribed!


A career in transcription: Are there clear benefits?

audio transcriptionConsider that a rhetorical question.

If you have strong communication skills, are detail oriented, and have a specialized technical degree such as law or medicine, a career in transcription can be rewarding for you. Now, if you have all of those but lack the technical degree, transcription can still be great for you because businesses all over the world are integrating transcription into their workflow to streamline in-house processes.

And why not? Transcriptions and captions are proving to be great content marketing tools that businesses are scrambling to leverage!

But first, ask yourself these three questions

A highly technical task such as transcription calls for professionals who aim for precision and keep on pushing the boundaries of their previous performance. So, before you set off to build your career in transcription, ask yourself these three simple questions.

How fast can I type?

We speak about 150 to 170 words per minute, and it takes approximately 4 minutes to transcribe 1 minute of audio. You must be thinking: wait, that’s not much! But this also means that an audio clip of 30 minutes will take 120 minutes to be accurately transcribed. Your typing speed is an essential skill to bank on, in this case, to close tasks faster while maintaining quality.

How attentive am I?

This may seem basic, but think again – if you’re transcribing a doctor’s notes or a witness interview, an error in the transcript caused by lack of attention can set off a chain of events with unwelcome consequences. Plus, it’s much easier to transcribe clear audio recorded in a stable environment, but handling background noise, multiple speakers, or thick accents and producing a transcript with 99% accuracy? Not for the easily distracted.

Can I keep a secret?

As a transcriber, you’ll come across confidential information such as proprietary data of a business, case files of a law firm, or a patient’s data from their doctor’s observations pretty much every day. Now, confidentiality breach is a prominent red flag in any profession, but more so in transcription. So, a reliable transcription provider ensures all employees (whether full time or freelance) sign an NDA before getting on board. If you’re comfortable with the idea and think you can uphold the industry ethics, your transcription career will definitely flourish.

Clear benefits of a career in transcription

Increasing demand for qualified workers

Specialized transcription jobs such as legal or medical transcription require both subject matter expertise and technical skills to produce high-quality transcripts. So, if you have a background in medicine or law, a career in transcription can be a great way to leverage your learning.

Lack the technical background but eager to learn, have great attention to detail, and never miss a deadline? General transcription is also growing as a profitable niche.

Flexible working hours

Need more family time or planning to study for another degree? The transcription industry employs a large number of freelancers who are happy about the flexibility their job provides. You can choose your working hours and opt to work remotely or in an office setting as a part-time or full-time transcriber. Agencies will be glad to sign you up on a contract basis with regular work so that you can hone your skills at your own pace while making good money.

Love to learn?

If you believe that life should be all about imbibing as much knowledge as possible, transcription is the perfect industry for you. You’ll learn how to work with modern technology, various software packages, supercharge your research skills, as well as learn the intricacies (for example, nifty shortcuts) of various common applications (such as word processors) to boost your productivity.

Great for those who love a challenge

Doing the same thing day in and day out can lead to dwindling interest at work. However, when you’re opting to be a transcriber, get ready for diversity (even if you’re in a specific niche such as legal transcription) as well as challenges.

Transcription isn’t only about typing everything you hear on an audio clip as fast as you can. A career in transcription means you’ll need to flex your brain muscles quite a bit by testing your analytical skills, polishing your language skills, and upgrading your research skills.

Great payoff

If you’re working multiple jobs and need to supplement your income, you can easily earn about $1000 as a part-time transcriber. On average, transcribers earn about $15-$20 per hour, depending on the level of expertise. Pay is much higher in specialized niches such as legal and medical transcription, so you may consider getting certified if you want to grow your transcription career.

Final Thoughts

A career in transcription is extremely rewarding for dynamic individuals who look for variety and challenges in their day to day work. Not to mention, you get to choose your schedule, work remotely, part time or full time depending on your availability. And the best part? You’re constantly learning new skills, imbibing new information, and upgrading your existing skills as a transcriber.

Looking for a rewarding career in transcription? At iScribed, we’re always on the lookout for dedicated professionals of all levels of expertise – hop on board!