Online marketing or Search Engine Optimization(SEO) is all about better online presence with a goal to be on top of the search results as well as conversions. Google weighs pages with video contents higher now and they call it blended results. Sites without video content will have a difficult time in competing with other websites in the first-page result in Google. This is the reason why businesses have increased publishing videos as presentations, podcasts, webinars, etc. However, most of these marketers are not yet aware of the benefits they can reap by getting their files transcribed by a professional transcriptionist and then publishing them along with their audio and video presentations.
Video media promotion transcripts can help promote your business. Read more below to know the benefits of transcription services online in business promotions.
- Improve Off-Page SEO of the Website:
By posting a transcript or document along with your audio or video material, it gives you an opportunity to target additional keywords. Planning a separate keyword strategy for your written texts help improve off-page optimization and link building strategy for your website. This means you will rank better and you will be more visible to a wide range of keywords and related searches in Google’s search engines.Will Help You Reach Out To A Wider Audience:
Sometimes a speaker in a video or in an audio presentation speaks with an accent, which not everyone can comprehend. This could also apply to speakers using their native language to communicate. In cases like these, captioning or posting a very detailed transcript helps the audience understand the video and audio better. Captioning, webinar transcripts, business transcripts and transcribing product review scan be very helpful for people with impaired hearing too.
- Improve User Engagement:
After watching a long video or listening to an audio file, the user might feel interested in a particular section or topic in it. Replaying the video again and again is tedious and it may also take time to buffer. A user might feel impatient and can leave your page immediately because of this. However, a written transcript allows the user to quickly look up a particular section in your video or audio material which improves user engagement.
- Support Your Keyword Strategy:
A transcribed video is beneficial for your SEO team and your website. It helps them build a formidable keyword strategy that they can use to input added keywords in it. If they are targeting a particular keyword, they can easily scan through and catch relevant phrases and words spoken repeatedly using the transcription copy of the video.
Getting your business promotional videos transcribed by a good transcription service provider, can help you build stronger marketing strategies. You can reach out to a wider range of audience and you can engage with your targeted clients in a better manner. Let us help you with your business transcriptions. Access iScribed’s transcription services online by clicking here.,